Arsenal are targeting a 28-year-old striker with a 26% conversion rate and 12 goals this season, viewing him as a potential “Trossard 2.0.”

Arsenal are ramping up efforts to strengthen their squad in the ongoing January transfer window. Amid injuries and fitness concerns affecting key players, manager Mikel Arteta has confirmed that reinforcements are being prioritized to maintain the team’s title aspirations. With focus set on adding attacking depth, the Gunners have reportedly identified Brentford’s Yoane Wissa as a prime target.

The 28-year-old DR Congo international has enjoyed a stellar season at Brentford, recording 12 goals and two assists in all competitions. In the Premier League alone, Wissa has netted 11 goals from just 18 appearances, boasting an impressive 26% conversion rate. This striking efficiency has made him a standout performer for the Bees and an attractive option for Arsenal, who are seeking a versatile and reliable forward.

Reports suggest that Arsenal view Wissa as a cost-effective yet impactful alternative to marquee signings, drawing comparisons to Leandro Trossard. Trossard, initially signed as a backup option from Brighton in January 2023, has become indispensable for the Gunners. The Belgian winger has been directly involved in 38 goals since joining, proving that well-scouted, non-flashy acquisitions can yield significant results.

Wissa’s versatility is a key factor in Arsenal’s interest. While primarily operating as a striker for Brentford this season, he is equally adept on both wings, making him an ideal candidate to fit Arteta’s dynamic attacking system. His ability to stretch defenses, exploit spaces, and finish clinically could make him a valuable asset for Arsenal’s quest for silverware.

Despite his potential, Wissa is not expected to come cheap. Brentford reportedly value the player at around £35 million, a price Arsenal may be willing to meet given his Premier League experience and current form. Transfermarkt pegs his market value at £24 million, but the inflated fee reflects his growing importance at Brentford and the premium often attached to midseason deals.

The pursuit of Wissa also underlines Arsenal’s pragmatic approach to squad building. With a challenging transfer market and limited availability of elite forwards, the Gunners appear keen to invest in players who can make an immediate impact without breaking the bank. Wissa fits the profile of a dependable striker who can complement Gabriel Jesus or step in as a primary option when needed.

Kai Havertz, Arsenal’s current central forward, has struggled to find consistency in front of goal this season. Arteta’s continued trust in the German international has been met with mixed results, and Wissa’s arrival could provide much-needed competition. His clinical edge could prove decisive in tight matches where converting chances is critical.

Wissa’s trajectory also mirrors Trossard’s rise, emphasizing the value of scouting players already acclimated to the Premier League. Arsenal’s recruitment strategy appears focused on identifying players with proven experience in England’s top flight, reducing the adaptation period and ensuring immediate contributions.

Offensively, Wissa brings not only goals but also tactical flexibility. His movement off the ball, coupled with his sharp decision-making, makes him a nightmare for defenders. Additionally, his work rate aligns well with Arteta’s high-pressing philosophy, ensuring he can seamlessly integrate into Arsenal’s style of play.

Beyond his on-field capabilities, the signing of Wissa could symbolize Arsenal’s commitment to strengthening their depth. Injuries have often disrupted the team’s rhythm, and bolstering their attacking options could mitigate the risks associated with relying too heavily on a core group of players.

While Wissa may not generate the same level of excitement as a blockbuster transfer, his acquisition would send a clear message about Arsenal’s intent. By targeting players like Wissa, the Gunners are building a squad capable of enduring the rigors of a long Premier League campaign.

The potential addition of Wissa also highlights Brentford’s growing reputation as a talent-producing club. Over the years, the Bees have unearthed and developed several gems, many of whom have gone on to achieve success at bigger clubs. Wissa’s performances this season are yet another testament to their scouting and development prowess.

For Wissa, the move to Arsenal could represent a major step in his career. Playing for a club with higher aspirations and competing in European competitions would provide him with a new platform to showcase his abilities. Moreover, he would benefit from playing alongside some of the Premier League’s best talents, potentially elevating his game to the next level.

If Arsenal proceed with a formal bid, negotiations with Brentford could be pivotal. While the Bees may be reluctant to lose a key player midseason, the right offer could persuade them to part ways with their star forward.

In the bigger picture, Wissa’s signing could be a masterstroke by Arteta and the Arsenal hierarchy. With the team aiming for silverware on multiple fronts, adding a proven finisher could be the missing piece in their title challenge.

Whether or not Wissa dons the red and white of Arsenal remains to be seen. However, his profile, performances, and compatibility with Arteta’s system make him an intriguing prospect and a potential game-changer for the Gunners.