Wrexham tipped for ‘incredible’ £30m windfall, Ryan Reynolds and Rob Faulkner have been planning it for years

The Red Dragons are a money-making machine thanks to the commercial foundations laid by Ryan Reynolds, and The Wrexham Insider can now exclusively reveal just how lucrative his latest plan is.

Even with the high-profile status of Ryan Reynolds and Rob McElhenney, nobody would have quite expected Wrexham to become the commercial behemoth it is today; at least not this quickly.

Obviously, back-to-back-to-back promotions really helped the cause, putting Wrexham on the map in a footballing sense as well as the organic popularity earned through the owners.

Wrexham now has a huge global following, and it’s getting bigger all the time. That status is helped massively by adventures like the pre-season tour of Australia and New Zealand, and it also brings in a pretty penny, too.

Wrexham’s pre-season tours are a lucrative venture

While this tour Down Under may not be ideal for those following Wrexham from Wales (watching Wrexham vs Melbourne Victory is no mean feat), it does open up a world of opportunities for the club in a financial sense.

The Wrexham Insider spoke exclusively to our resident finance expert, Adam Williams, about just how lucrative these kinds of tours are.

He said: “There are probably no other teams in the EFL who have the same commercial clout as Wrexham in Australia and New Zealand, which is quite incredible when you think about their profile pre-takeover.

“Their commercial income was £13m, of which a decent chunk will have come from the pre-season tour of the US last July. They had the seven-a-side tournament that year, which was purely a commercially-driven exercise. If I had to guess, I’d say they probably made £1-2m that summer before costs.”